It’s always a surprise when I travel to see American fast food restaurants in places like France and Germany. Perhaps it is even more of a surprise to find them in Asia, a place with plenty of cheap food available that is superior in taste.
I love the Asian food bar. A place where you can get good food fast, cheap and you don’t have to worry about tipping. This article shows the Chinese are losing interest in American fast food.
Reporting from Shanghai — Down an alley from a KFC, McDonald’s and Pizza Hut in Shanghai, Li Hong sat inside a dingy little storefront that serves full-course dinners for a dollar.
Her tray was filled with cabbage, carrots, potatoes, a chicken leg and rice, plus soup. A Western fast-food meal would have cost her three times that much, said the young woman, who works as a sales clerk. “Why should I go there?” she said.
In the U.S., fast-food chains often thrive in tough times. But not so in China, where Western quick-service food isn’t the cheapest stuff in town and, in target markets like Shanghai, there’s too much competition. Plus, a growing number of consumers see it as unhealthful.
“Western fast food is still not cheap enough,” said Yee Mei Chan, a group-account director at Millward Brown’s office in Beijing.
Photo via my flickr photostream. Taken in Japan.