I’m fascinated by aspects of advertising like where the ideas come from and who makes the decisions. It’s interesting how advertisers can get it wrong so many times. What they thought was appealing just isn’t. I ordered a latte at the cafe the other day and watched the barista put on a Bodies the Exhibition cup sleeve. Continuing my trend to be a somewhat difficult customer at times I promptly removed the sleeve from my cup and said “I know this wasn’t your idea, but what makes Bodies the Exhibition think that I want to drink my coffee looking at that thing?” At least they weren’t making subway sandwich wrappers.
So here is an interesting ad which is a takeoff of Dow Scrubbing Bubbles. If you don’t know about the controversy involving this video, then you should watch the video before reading on.
Okay, what are your thoughts? I have to say I don’t think it’s a very good advertisement. It certainly doesn’t make me want to buy Method cleaners and I do think it’s a bit creepy. Well apparently there’s been a lot of talk about this advert on feminist blogs and you can read Kate Harding’s take here. I really don’t have a feminist opinion about this, but I can say it’s not a very good commercial.