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Archive for the ‘Advertising’ Category

I’m fascinated by aspects of advertising like where the ideas come from and who makes the decisions.  It’s interesting how advertisers can get it wrong so many times. What they thought was appealing just isn’t. I ordered a latte at the cafe the other day and watched the barista put on a Bodies the Exhibition cup sleeve. Continuing my trend to be a somewhat difficult customer at times I promptly removed the sleeve from my cup and said “I know this wasn’t your idea, but what makes Bodies the Exhibition think that I want to drink my coffee looking at that thing?” At least they weren’t making subway sandwich wrappers.

So here is an interesting ad which is a takeoff of Dow Scrubbing Bubbles. If you don’t know about the controversy involving this video, then you should watch the video before reading on.

Okay, what are your thoughts? I have to say I don’t think it’s a very good advertisement. It certainly doesn’t make me want to buy Method cleaners and I do think it’s a bit creepy. Well apparently there’s been a lot of talk about this advert on feminist blogs and you can read Kate Harding’s take here. I really don’t have a feminist opinion about this, but I can say it’s not a very good commercial.

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You know you want to know.

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tennisadvert

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that the before picture in this lose-fat advert is something I aspire to. Either this is a brutal commentary on our culture or my own personal weight.

before

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…not in the way these manufacturers were  claiming.

They challenged the companies behind products such as vitamins, shampoo, detox patches and a body brush on the evidence they had to support the detox claims made.

No two companies seemed to use the same definition of detox – defined by the Oxford English Dictionary as the removal of toxic substances or qualities.

In the majority of cases, producers and retailers were forced to admit that they had simply renamed processes like cleaning or brushing, as detox, the scientists said.

Toxins

One researcher investigated a Garnier face wash which claimed to detoxify the skin by removing toxins.

”Your body is the best detox product you have” – Sense about Science

The “toxins” turned out to be the dirt, make-up and skin oils that any cleanser would be expected to remove, she said.

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Mad Men has entered the popular consciousness.

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An interesting commercial from 1995 on a number of levels. First of all why is famous dancer Alexander Godunov from the Bolshoi Ballet selling Canadian beer? Perhaps Godunov was more of a household name in Canada? His acting career in America certainly didn’t make him a household name although he was famous for those who knew him from the American Ballet Theater.

I also find it interesting that The Smiths are playing in the background. I love “How Soon Is Now”.

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